The shift is simple to describe and harder to practice, yet it may be the difference between quitting and building something that actually survives.

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or ...

Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s ...