More than one-third (35 percent) of digital marketing leaders say their biggest challenges this year will come from inside their organizations, Gartner found in its latest Digital Marketing Leader ...

Whenever you invest money in marketing activities for your company, be prepared to measure the return on investment. Some aspects of digital marketing, like other direct marketing methods, are ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent ...

If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's Job Skills of 2024 report. In fact, research from the U.S. Bureau ...

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly ...

Not all of a customer’s experience is digital marketing — but all marketing is definitely part of a customer’s experience. Where does customer experience end and digital marketing begin? In today’s ...

Now is the time for marketers to lean in on hybrid marketing. Here's how to get started. “Brands must reinvent their operating models to act in the moment. They need a holistic data and technology ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

Last week I wrote here about the fact that digital marketing activities are increasingly automated. Now I’d like to speculate a bit on what other marketing activities might be automated as well, and ...

As vaccination supply begins to outpace demand and much of the country removes restrictions on gatherings and travel, financial advisors may be tempted to toss aside the virtual and digital marketing ...