In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

A lot of marketers will tell you that they’re “channel-agnostic” when figuring out where to put their spend. The idea is to deploy resources across various channels, see how they perform … and then ...

The folks over at BurstMedia just released some new information on internet usage that I thought you'd find interesting. Highlights include... * More than half of respondents (57.1%) to the survey say ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

From your Instagram page to your company website, there are many paths to reach your target audience. However, only owned marketing channels offer complete authority over your brand’s message. Owned ...

Researchers from Erasmus University and KU Leuven published a new Journal of Marketing study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how ...

Who or what are you? The Direct Marketing Association (DMA) is the largest professional body aimed at protecting and promoting the interests of the thousands of businesses operating in the UK’s ...