While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

Use this guide to automate your lead funnel in a way that scales your business while keeping your brand human.

Earned, owned, and paid media no longer operate in silo. In-feed, they collapse into one thing. A creator post is social ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

According to author and financial adviser Dave Ramsey, a sales funnel will "build a loyal and continuously growing customer base." Using PowerPoint, you can visualize the process where the inexpensive ...