Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...