From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is a word we hear everywhere – in music, in fashion, on social media. We use it to describe certain types of people. But what ...

An international team of researchers may have just cracked the code for what makes someone “cool.” And no matter where you live, the personality traits that make someone “cool” appear to be consistent ...

Add Yahoo as a preferred source to see more of our stories on Google. Maybe you think you're cool, or want to be considered cool, or you're just not sure how to get there. A new study has identified ...

One of the most fascinating aspects of this study was seeing how consistent the meaning of coolness was across culturs –even in countries with very different traditions and values. From Lagos to Cape ...