Today's podcast looks at who's winning the hotel loyalty race, who VRBO is targeting in its latest ads, and how Visit Florida's website change will affect its relationship with the LGBTQ community.

“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty membership. “Where There’s a Wyndham, There’s a Way” ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for ...

In today's competitive landscape, restaurants are under pressure to deliver same-store sales growth while protecting margins. Leading brands are discovering that modern loyalty programs - when ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

Loyalty with lifestyle appeal is Lisia's goal. Being purely transactional has its limitations in retailing which is why all major players, from Nike to Uniqlo, have stepped up their focus on ...

The smartphone has become the center of digital life. Every journey, from shopping to issue troubleshooting to entertainment, increasingly begins and ends on our mobile devices. For brands, this shift ...