Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

The crisis landscape in 2026 is defined by multidimensional threats that go far beyond a simple viral post. Marketing teams ...

Kevin McTigue is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management teaching multiple classes for the MBA and Executive Education programs in the subjects of ...

From websites to marketing strategies, magazines to media relations, and everything in between, University Marketing and Communications (UMC) exists to help tell the story of Case Western Reserve ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Establishing metrics for marketing communications efforts is a topic that marketing and communications professionals at healthcare systems, medical practices and business settings often spend a lot of ...

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

Following a national search, Bucknell University has announced the appointment of Kristine A. Brown, a communications and marketing leader with more than two decades of experience spanning higher ...