‘There’s a bit of a shit-stirring energy,’ says cofounder Alex Tatusian. A self-described “rat pack” of five “food-loving ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

Food brands spend millions making sure their logos don’t just look good, but feel right. Colors, shapes, and spacing are carefully chosen to spark hunger, trust, nostalgia, or comfort. Hidden inside ...