We are living in the era of personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow ...

When EHRs first emerged 20 years ago, system vendors pushed for standardization. Consistency was considered the only pragmatic way to support end users and enterprise-wide systems. EHR customization ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Marie Hattar Have you ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Most people agree that recommendations are a great way to engage customers and to guide them through their shopping journey, but did you know that retailers experience higher average order values (AOV ...

It’s no secret that today’s shoppers want their favorite retailers to tailor promotions and communications to their individual purchasing habits. In fact, 86% of consumers — and 96% of retailers — ...

This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. Luisa Via Roma (LVR), a luxury fashion retailer that sells hundreds of ...

As anyone with a smartphone can tell you, the modern world is filled with automatic messages. Whether it’s a notification via text, email or app, many brands used automated systems to stay in contact ...

The rise in machine learning and data analysis has led to a new wave of discussions over personalization in healthcare. However, despite the expected potential, many employers have yet to implement ...