When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

When you run a business, one of your main goals is profit. The key to maximizing your profit margins is to price your products and services effectively, and many business owners need help pricing ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

There’s really no escaping artificial intelligence (AI) and the Internet of Things (IoT). It seems pretty much anything can be made smart these days – and that goes for services as well as products.

Companies make two key mistakes when they try to compete with a free entrant. Free products and services are everywhere – from buy-one-get-one-free offers to free office software like Canva and Google ...