Over at HBR, Roger Schwarz shares with us a telling exercise. Glance over the following three questions and see which is genuine–that is, actually opening up the option for the person you’re talking ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...

A rhetorical analysis considers all elements of the rhetorical situation--the audience, purpose, medium, and context--within which a communication was generated and delivered in order to make an ...

When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

Simply sign up to the Work & Careers myFT Digest -- delivered directly to your inbox. Everyone knows about rhetorical questions, don’t they? Don’t answer that. This figure of speech – a question that ...