Snap Inc, the company behind Snapchat is launching a new subsidiary called Specs for its upcoming AR glasses, scheduled to ...

Snapchat maker Snap announced it’s formed a new business dedicated to its upcoming AR glasses. The News Called Specs Inc, the ...

And with Snap about to hit a critical stretch for the future of the business, with the launch of its AR Specs, the numbers here are important for the company’s overall foundatio ...

Snapchat has teamed up with Xbox for a collaboration that literally shoots for the stars. To celebrate the launch of The Outer Worlds 2, the two brands unveiled the first-ever Snapchat AR Lens that ...

Snapchat is making the clever move to separate its glasses business from its main social/messaging app, ahead of the ...

Snap Inc establishes exclusive unit for its smartglasses business with Snapchat and AR integration as it plans to go head-to-head with Meta ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Disney and Snapchat have teamed for a multichannel ...

The exclusive AO TOPCOURT Snap Lens offers an interactive in-app game where tennis balls virtually fall from the top of a user’s screen, allowing Snapchatters to play and share their scores. This lens ...

Disney and Snapchat have teamed for a multichannel campaign that promotes the upcoming release of “Zootopia 2,” per details shared with Marketing Dive. The campaign also represents an extension of ...