Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

In the early 2000s, social media was a baby. Cut to now: Statista (2023) predicts there should be around six billion social media users worldwide by 2027. While such rapid growth makes it difficult ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

The term social media is generally used to describe internet-based websites and applications where users can participate in conversations, connect with other people, share their thoughts, and ...

Social media can be both good and bad for your body image. What really matters is how you use it. This requires you to use social media intentionally and strategically. Social media can influence your ...

Amidst the COVID-19 crisis and now in its aftermath, nonprofit organizations have faced onerous financial burdens. Nonprofits rely on donations to survive, and fundraising became even more challenging ...

4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents ...