Visit California celebrates the launch of California Now with new host Josh Meyers. Explore expert travel tips, UFO lore and ...

California is often cited as one of the top tourism destinations in the country, with a wide variety of attractions from ...

California officials tout the Golden State as the #1 tourist destination in the country, attracting millions of domestic and international visitors every year. Last year, tourism spending in the state ...

Dream trips tend to form around places that promise variety, beauty, and a sense of scale that feels larger than everyday ...

Tourism industry experts expect visits to California to decline for the first time since the pandemic, due in part to economic and political uncertainty. Visit California, a nonprofit organization ...

Visit California has announced that longtime President & CEO Caroline Beteta will retire from her role in September 2026, ...

A new report suggests that Southern California's tourism numbers have seen a notable drop in 2025, something that could be attributed to a number of factors, such as wildfire recovery and political ...