As AI raises expectations for speed and relevance, retailers must prove personalization works in the moment.

Shiva Chandrashekher is head of product at Amazon and has launched and scaled several AI and GenAI consumer products at Amazon. Personalization makes digital ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

Personalization has always been one of the clearest bridges between marketing and emotion. Different things spark emotion for different people, depending on who we are and how we experience the ...

In recent years, the way businesses engage with their customers online has undergone a profound transformation. While traditional personalization methods, such as targeted email marketing and product ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Duarte explains that AI-driven personalization has made the days of one-size-fits-all shopping a thing of the past. Advanced algorithms now employ knowledge of user behavior, preference, and purchase ...

Customers want personalization done right. Our survey consistently shows that more than 80 percent of customers want companies to use their personal data to make their experience better. But it also ...